Week for Life Wellness Series
Production Design, Art DirectionClient
The Florida LotteryCreative Direction
Christy Beegle, Nick McMurdy, Dmitrii OsipovskiiDirectors
Dmitrii Osipovskii, Drew PettusPhotography & Videography
Evan CooperProducer
Jonathan HicksonProduction Design, Art Direction
Carmen MastersonThe Florida Lottery’s Week for Life wellness series of six Facebook Premiere videos supported the TV campaign by encouraging viewers to live (and win!) as long as possibly by staying in tip-top shape.
I contributed to this production by sourcing all props & wardrobe, as well as dressing & art directing the set.
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2022 Gold Muse Creative Award,
2022 Digiday Content Marketing Award for
Best Brand/Influencer Collaboration,
& 2022 Bronze Shorty Award for Branded Series
I contributed to this production by sourcing all props & wardrobe, as well as dressing & art directing the set.
2022 Gold Muse Creative Award,
2022 Digiday Content Marketing Award for
Best Brand/Influencer Collaboration,
& 2022 Bronze Shorty Award for Branded Series
Cuban Sandwich Day
Production Design, Art Direction, ConceptingClient
PPKCreative Direction
Steve BowenDirector
Steve BowenVideography
Evan CooperProducer
Jessica ThomasProduction Design, Art Direction
Carmen MastersonBeing headquartered in Tampa, the home of the Cuban sandwich, PPK wanted to celebrate National Cuban Sandwich Day on their social media channels.
The marketing team gathered four Cuban sandwiches from the Tampa area to put our self-proclaimed Cuban sandwich experts to the test.
The video was the highest-viewed video on PPK’s social media for 2021.
On this project, I was involved in concepting, production design, and art direction.
The marketing team gathered four Cuban sandwiches from the Tampa area to put our self-proclaimed Cuban sandwich experts to the test.
The video was the highest-viewed video on PPK’s social media for 2021.
On this project, I was involved in concepting, production design, and art direction.
All-New Longtime Favorite, Powerball Campaign
Concepting, Art DirectionClient
The Florida LotteryCreative Direction
Christy Beegle, Nick McMurdyConcept, Art Direction
Carmen MastersonWriter
Nick McMurdyTo advertise the new double play add-on to the existing Powerball game, the Florida Lottery asked PPK to come up with a campaign to build excitement.
My concept below teases Florida Lottery players with the idea of a new game, treating it like the reveal of a new luxury car. Once the Powerball is revealed, it’s explained that it has a new feature, making it players’ all-new longtime favorite.
While this animated concept wasn’t chosen for execution, it was a top contender and a favorite project of mine.
My concept below teases Florida Lottery players with the idea of a new game, treating it like the reveal of a new luxury car. Once the Powerball is revealed, it’s explained that it has a new feature, making it players’ all-new longtime favorite.
While this animated concept wasn’t chosen for execution, it was a top contender and a favorite project of mine.
In celebration of Hispanic Heritage Month, PPK wanted to highlight the stories of some of its Hispanic employees. This set of designs was an opportunity to inject some of my own Hispanic heritage and draw inspiration from the mola art of the Kuna people of Panama.
Check out the full Instagram post here.
Check out the full Instagram post here.
