Week for Life Wellness Series

Production Design, Art Direction

Client

The Florida Lottery

Creative Direction

Christy Beegle, Nick McMurdy, Dmitrii Osipovskii

Directors

Dmitrii Osipovskii, Drew Pettus

Photography & Videography

Evan Cooper

Producer

Jonathan Hickson

Production Design, Art Direction

Carmen Masterson

The Florida Lottery’s Week for Life wellness series of six Facebook Premiere videos supported the TV campaign by encouraging viewers to live (and win!) as long as possibly by staying in tip-top shape.

I contributed to this production by sourcing all props & wardrobe, as well as dressing & art directing the set.



2022 Gold Muse Creative Award,
2022 Digiday Content Marketing Award for
Best Brand/Influencer Collaboration,

& 2022 Bronze Shorty Award for Branded Series








Cuban Sandwich Day

Production Design, Art Direction, Concepting

Client

PPK

Creative Direction

Steve Bowen

Director

Steve Bowen

Videography

Evan Cooper

Producer

Jessica Thomas

Production Design, Art Direction

Carmen Masterson

Being headquartered in Tampa, the home of the Cuban sandwich, PPK wanted to celebrate National Cuban Sandwich Day on their social media channels.

The marketing team gathered four Cuban sandwiches from the Tampa area to put our self-proclaimed Cuban sandwich experts to the test.

The video was the highest-viewed video on PPK’s social media for 2021.

On this project, I was involved in concepting, production design, and art direction.




All-New Longtime Favorite, Powerball Campaign

Concepting, Art Direction

Client

The Florida Lottery

Creative Direction

Christy Beegle, Nick McMurdy

Concept, Art Direction

Carmen Masterson

Writer

Nick McMurdy

To advertise the new double play add-on to the existing Powerball game, the Florida Lottery asked PPK to come up with a campaign to build excitement. 

My concept below teases Florida Lottery players with the idea of a new game, treating it like the reveal of a new luxury car. Once the Powerball is revealed, it’s explained that it has a new feature, making it players’ all-new longtime favorite.

While this animated concept wasn’t chosen for execution, it was a top contender and a favorite project of mine.




Hispanic History Month 2021

Illustration, Art Direction

Client

PPK



In celebration of Hispanic Heritage Month, PPK wanted to highlight the stories of some of its Hispanic employees. This set of designs was an opportunity to inject some of my own Hispanic heritage and draw inspiration from the mola art of the Kuna people of Panama.

Check out the full Instagram post here.





Black History Month 2021

Illustration, Art Direction

Client

PPK



These illustrations were all created for PPK to highlight a few of the many impactful Black voices in American history.

Check out the full Instagram post here.



2022 Silver ADDY Recipient