PPK Vaccine Shirts

Art Direction, Design

Client

The Florida Lottery

Creative Direction

Paul Prato, Steve Bowen

Art Direction

Carmen Masterson, Dana Householder

Photography

Jonathan Hickson

Concepting Team

Paul Prato, Steve Bowen, Carmen Clemente, Dana Householder, Val Sokolova

Writers

Steve Bowen, Paul Prato




Once the vaccine was widely available in the United States and it looked like summer 2021 was going to be a more “normal” time for us all, PPK wanted to encourage vaccination and use proceeds from shirt sales to benefit healthcare workers.

We leveraged pop culture references to make the shirts have wide appeal (with my suggestion of “Vaxxed: Off the Couch,” as my personal favorite) and used a professional photoshoot to further legitimize the clothing as relevant and wearable. 

Check out the full shop here. Read more about this campaign here.