PPK Vaccine Shirts
Art Direction, DesignClient
The Florida LotteryCreative Direction
Paul Prato, Steve BowenArt Direction
Carmen Masterson, Dana HouseholderPhotography
Jonathan HicksonConcepting Team
Paul Prato, Steve Bowen, Carmen Clemente, Dana Householder, Val SokolovaWriters
Steve Bowen, Paul PratoOnce the vaccine was widely available in the United States and it looked like summer 2021 was going to be a more “normal” time for us all, PPK wanted to encourage vaccination and use proceeds from shirt sales to benefit healthcare workers.
We leveraged pop culture references to make the shirts have wide appeal (with my concept and design of “Vaxxed: Off the Couch,” as my personal favorite) and used a professional photoshoot to further legitimize the clothing as relevant and wearable.
Check out the full shop here. See our campaign in the media here.
We leveraged pop culture references to make the shirts have wide appeal (with my concept and design of “Vaxxed: Off the Couch,” as my personal favorite) and used a professional photoshoot to further legitimize the clothing as relevant and wearable.
Check out the full shop here. See our campaign in the media here.
