Lotto 2020 Rebrand
DesignClient
The Florida LotteryCreative Direction
Christy Beegle, Nick McMurdyConcepting Team
Carmen Clemente, Jennifer Neuman, Xavier Rivera, Tatiana Kalba, Christy Beegle, Nick McMurdy, Ivan GonzalezWriters
Nick McMurdy, Ivan Gonzalez, Tatiana KalbaTo advertise their oldest game’s new logo and new features, the Florida Lottery asked PPK to come up with a rebranding campaign for Lotto included a TV spot, animations, point-of-sale print materials, and digital banners. Ultimately, the concept that was chosen was a TV spot that branded Lotto as Florida’s game, just with a new look.
The design concept below plays with an ‘80s theme to pay homage to the beginnings of Lotto back in 1988 and how it’s been a favorite ever since. While this concept wasn’t chosen for execution, it was a top contender and a favorite project of mine.
The design concept below plays with an ‘80s theme to pay homage to the beginnings of Lotto back in 1988 and how it’s been a favorite ever since. While this concept wasn’t chosen for execution, it was a top contender and a favorite project of mine.
