Gold Rush Supreme
DesignClient
The Florida LotteryCreative Direction
Christy Beegle, Nick McMurdyConcepting Team
Carmen Masterson, Jennifer Neuman, Xavier Rivera, Tatiana Kalba, Christy Beegle, Nick McMurdy, Ivan Gonzalez, Jack PollyWriters
Nick McMurdy, Ivan Gonzalez, Tatiana KalbaThe Florida Lottery tasked PPK with coming up with a campaign for their new Gold Rush Supreme scratch-off tickets that included two TV spots, animations, point-of-sale print materials, and digital banners. The concept that was chosen was a TV spot that elevated the tickets from merely scratch-offs to being good as gold.
I was involved in the initial concepting rounds and my print design was chosen as the look to carry out across all the marketing materials.
See the final TV spots that informed the design below.
I was involved in the initial concepting rounds and my print design was chosen as the look to carry out across all the marketing materials.
See the final TV spots that informed the design below.