To celebrate their 35-year anniversary, Clothesline entrusted BowStern with the task of creating a brand-adjacent, Cheers-themed mark. The business was founded in 1981, a time when the TV show Cheers was in its heyday.
To begin the hand-lettered design, I began with the original Cheers logo and referenced Clothesline's vintage shop sign (which was featured at the anniversary celebration).
Once the mark was created, it was applied to the event signage, promotional items, and social media posts.
