All-New Longtime Favorite, Powerball Campaign

Concepting, Art Direction


The Florida Lottery

Creative Direction

Christy Beegle, Nick McMurdy

Concept, Art Direction

Carmen Masterson


Nick McMurdy

To advertise the new double play add-on to the existing Powerball game, the Florida Lottery asked PPK to come up with a campaign to build excitement. 

My concept below teases Florida Lottery players with the idea of a new game, treating it like the reveal of a new luxury car. Once the Powerball is revealed, it’s explained that it has a new feature, making it players’ all-new longtime favorite.

While this animated concept wasn’t chosen for execution, it was a top contender and a favorite project of mine.