All-New Longtime Favorite, Powerball Campaign
Concepting, Art DirectionClient
The Florida LotteryCreative Direction
Christy Beegle, Nick McMurdyConcept, Art Direction
Carmen MastersonWriter
Nick McMurdyTo advertise the new double play add-on to the existing Powerball game, the Florida Lottery asked PPK to come up with a campaign to build excitement.
My concept below teases Florida Lottery players with the idea of a new game, treating it like the reveal of a new luxury car. Once the Powerball is revealed, it’s explained that it has a new feature, making it players’ all-new longtime favorite.
While this animated concept wasn’t chosen for execution, it was a top contender and a favorite project of mine.
My concept below teases Florida Lottery players with the idea of a new game, treating it like the reveal of a new luxury car. Once the Powerball is revealed, it’s explained that it has a new feature, making it players’ all-new longtime favorite.
While this animated concept wasn’t chosen for execution, it was a top contender and a favorite project of mine.
![](https://freight.cargo.site/t/original/i/521cc7284da38777972d54e9c0b7e59d239a3d49ce81fac40b253d611a35ec59/FLO_24550_Powerball_POS_Layout_R1-16.jpg)
![](https://freight.cargo.site/t/original/i/0e621be7aae55d9d26e62cb6810b5786641bc814823392ab5976974f4a67eaa3/FLO_POWERBALL_All-New-Longtime-Favorite_15_TV_May11.jpg)
![Digital OOH](https://freight.cargo.site/t/original/i/29477ee3842ba15e39b90732f6ed8b16d1fb4a98a98c8460ab48e3d90bbb8794/FLO_24550_Powerball_OOH_mockup_A.jpg)
![Static Banner](https://freight.cargo.site/t/original/i/171633ba4b267725ecc33c3ad451a313b1b1dbbd87896d5e926fea0807ea78e1/FLO_24550_Powerball_Digital_R1-2_Static.jpg)