All-New Longtime Favorite, Powerball Campaign
Concepting, Art DirectionClient
The Florida LotteryCreative Direction
Christy Beegle, Nick McMurdyConcept, Art Direction
Carmen MastersonWriter
Nick McMurdyTo advertise the new double play add-on to the existing Powerball game, the Florida Lottery asked PPK to come up with a campaign to build excitement.
My concept below teases Florida Lottery players with the idea of a new game, treating it like the reveal of a new luxury car. Once the Powerball is revealed, it’s explained that it has a new feature, making it players’ all-new longtime favorite.
While this animated concept wasn’t chosen for execution, it was a top contender and a favorite project of mine.
My concept below teases Florida Lottery players with the idea of a new game, treating it like the reveal of a new luxury car. Once the Powerball is revealed, it’s explained that it has a new feature, making it players’ all-new longtime favorite.
While this animated concept wasn’t chosen for execution, it was a top contender and a favorite project of mine.
