Where Do They Go Do?
Concepting, Art DirectionCLIENT
Rose Dynasty Foundation
CREATIVE DIRECTION
Steve Bowen
CONCEPTING TEAM
Alan Schneller, Kayla Goucher, Ceara Metayer, Meg Chamlee, Cecil Robinson
28% of LGBTQ+ youth reported experiencing homelessness or housing instability at some point in their lives, according to The Trevor Project.
The Rose Dynasty Foundation is an incredible organization that serves these at-risk LGBTQ+ youth in Tampa Bay by connecting them with resources and mentorship. PPK connected with them to raise community awareness of this overseen demographic and the resources Rose Dynasty provides.
The campaign included a social video spot, a poster series (designed by Alan Schneller), and a brochure that was posted in high-traffic areas of Downtown Tampa.
The Rose Dynasty Foundation is an incredible organization that serves these at-risk LGBTQ+ youth in Tampa Bay by connecting them with resources and mentorship. PPK connected with them to raise community awareness of this overseen demographic and the resources Rose Dynasty provides.
The campaign included a social video spot, a poster series (designed by Alan Schneller), and a brochure that was posted in high-traffic areas of Downtown Tampa.
