Vaccine Shirts
Art Direction, DesignCLIENT
PPK
CREATIVE DIRECTION
Paul Prato, Steve Bowen
ART DIRECTION
Carmen Masterson, Dana Householder
CONCEPTING TEAM
Paul Prato, Steve Bowen, Carmen Masterson, Dana Householder, Val Sokolova
COPYWRITERS
Steve Bowen, Paul Prato
PHOTOGRAPHY
Jonathan Hickson
Once the vaccine was widely available in the United States and it looked like summer 2021 was going to be a more “normal” time for us all, PPK wanted to encourage vaccination and use proceeds from shirt sales to benefit healthcare workers.
We leveraged pop culture references to make the shirts have wide appeal (with my concept and design of “Vaxxed: Off the Couch,” as my personal favorite) and used a professional photoshoot to further legitimize the clothing as relevant and wearable.
See our campaign in the media here.
We leveraged pop culture references to make the shirts have wide appeal (with my concept and design of “Vaxxed: Off the Couch,” as my personal favorite) and used a professional photoshoot to further legitimize the clothing as relevant and wearable.
See our campaign in the media here.
