Seize the Midday
Art Direction, ConceptCLIENT
The Florida Lottery
CREATIVE DIRECTION
Christy Beegle, Nick McMurdy, Ivan Gonzalez
WRITING PARTNER
Meg Chamlee
DIRECTORS
The Norman Brothers
How do you announce that everyone’s favorite nighttime Lottery game now has a second, daytime draw time? By anthropomorphizing the cutest nocturnal critter to share the exciting news, of course!
Working with Meg Chamlee on this concept and seeing it come to life with The Norman Brothers’ direction as this fun, vibrant television spot was so rewarding.
Working with Meg Chamlee on this concept and seeing it come to life with The Norman Brothers’ direction as this fun, vibrant television spot was so rewarding.
