Scratch Series XTREME Marketing & Social Activation
Art DirectionCLIENT
The Florida Lottery
CREATIVE DIRECTION
Christy Beegle, Nick McMurdy, Dmitrii Osipovskii
The most extreme Florida Lottery ticket demanded the MOST XTREME marketing campaign. I designed the point-of-sale marketing pieces to support the television spot.
Our social activation was a video series documenting scratching the X the Cash family of tickets while riding in a racecar going at extreme speeds.
Being a one-person wardrobe (even hand-customizing the helmets and denim coveralls), makeup, and art department for this production was challenging but so rewarding!
Our social activation was a video series documenting scratching the X the Cash family of tickets while riding in a racecar going at extreme speeds.
Being a one-person wardrobe (even hand-customizing the helmets and denim coveralls), makeup, and art department for this production was challenging but so rewarding!
