Doubler by Gold Rush Marketing & Social Activation
Concepting, Art DirectionCLIENT
The Florida Lottery
CREATIVE DIRECTION
Christy Beegle, Nick McMurdy, Dmitrii Osipovskii
PHOTOGRAPHY
Patrick Guyer
The Gold Rush Doubler campaign was inspired by over-the-top perfume and cologne ads with dramatic and moody visuals. I designed the point-of-sale marketing pieces to support the television spot.
To bring the Doubler es-scents to Lottery fans, our social activation was a fragrance giveaway of the single-batch “Doubler by Gold Rush” cologne, complete with a custom bottle, label, and box—and an in-house video and photoshoot!
From hand-placing each label by hand, testing perfume samples, and even creating custom scratch-offs for our giveaway boxes, this was a labor of love and huge learning experience!
To bring the Doubler es-scents to Lottery fans, our social activation was a fragrance giveaway of the single-batch “Doubler by Gold Rush” cologne, complete with a custom bottle, label, and box—and an in-house video and photoshoot!
From hand-placing each label by hand, testing perfume samples, and even creating custom scratch-offs for our giveaway boxes, this was a labor of love and huge learning experience!
